MARKUS SCHRAMM

ike other motorcycle companies, BMW Motorrad is vigorously planning for the future. Boomers are aging out, and young people are not grabbing the bars as much as their forebears did. These phenomena, paired with lingering effects of the 2007–’10 financial crisis, have broadly damped new-bike sales in the US. How this might be rectified is thus the subject of intense interest in the two-wheel industry. BMW Motorrad director Markus Schramm has had a long career with BMW Group,