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  • Rotman Management

    Spring 2018: Value Creation

    May 01, 2018 2 minutes
    Karen Christensen, Editor-in-Chief

    WHATEVER YOUR ORGANIZATION PRODUCES — whether it be the latest technology, a healthcare experience or some type of financial service — one hard truth applies: Your offering has value unless your customers perceive value in it. One of the core challenges for leaders today is to understand the nuances of

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