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  • New Internationalist

    …THE WORLD TURNED VEGAN?

    Aug 21, 2019 2 minutes

    A billboard campaign, created by Californian artist Karen Firito, offered passersby an arresting set of choices.

    They could do their bit to save 1,300 gallons (4,921 litres) of water in drought-blighted California by: not flushing the toilet for six months; or not showering for three months; or not eating just one burger today.

    Yes, that’s it. One beef burger!

    The online version of the campaign) reveals a pound (450 grams) of potatoes uses about 24 gallons (90 litres) of water to produce, bread 193 gallons (730 litres) – and beef a whopping 5,214 (19,737 litres). All animal products rank high – cheese is 896 (3,391 litres).

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