Is your SKINCARE delivering the GOODS?

It’s increasingly difficult to peer behind the beauty industry’s mask and discern whether its claims and promises are genuine or just over-hyped marketing tools.

But behind the ‘miracle’ cures and avant garde technologies sit continual and important research and education that enable skincare practitioners to navigate the murky waters.

And for consumers, while we smother ourselves with lotions and potions, the key question is whether the goodness is actually hitting the mark or merely hovering on the surface of our skin. It’s all very well to have these breakthrough products, but if we can’t deliver them effectively to their intended targets, what’s the point?

While there are products on the market claiming to contain near-miracle ingredients, many can’t deliver ingredients into the epidermis properly. This is because there is a certain formula through which active ingredients work in synergy with the skin, and many products may have less