A FRIENDLY REMINDER
Sep 16, 2018
3 minutes
The Challenge
Farming insurance company FMG is a brand that built its reputation on strong rural relationships. It sets itself apart from other insurers because it offers advice to its clients, to help them reduce risks on the farm, leading to fewer claims, and therefore less pressure on premiums with value being funnelled back to service and experience.
Despite the premium service it offered, FMG found growth was slowing as
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