NZ Marketing

PRIME MINISTER JACINDA ARDERN

Almost everything about Ardern’s term as prime minister has broken boundaries when it comes to engagement. New Zealand’s top leadership positions have generally always had a level of relatability few other countries can imagine, but Ardern has always made relating to the people a top priority. Stretching back to her days as a junior Labour MP, Ardern has constantly kept a close relationship with her constitutes – giving updates on Facebook Live and replying directly to messages.

In June 2018, Ardern made clear her capacity to be a working woman and a mother was nothing out of the

You’re reading a preview, subscribe to read more.

More from NZ Marketing

NZ Marketing4 min read
The Secret To Becoming New Zealand’s Favourite Ad
TRA is now in its fourth year of tracking New Zealand’s favourite ads. In that time, we’ve seen some campaigns come and go in the rankings, while others have consistently made it into the top 10. Recently, we announced the favourite ads of summer 202
NZ Marketing5 min read
2024: The Year For Transformation At Speed
In 2024, Federation is an agency that’s leading transformation and defying downturn trends. One of New Zealand’s most wellestablished independent advertising agencies, it’s a company that’s built a reputation for continually zigging in a zagging indu
NZ Marketing9 min read
Keeping It Local
There’s an indisputable trend towards New Zealand-owned creative agencies thriving, despite the dominance of global networks. Local agencies tend to be more agile and adaptable, allowing them to quickly respond to client needs and changing market tre

Related