Everand Logo

Welcome to Everand!

  • ThinkSales

    5 Principles to Create Customer Experiences That Count

    Nov 02, 2016 4 minutes
    BY MOHAMMED AREFF
    A customer strategy goes further. It is the delivery of distinguishing value and experience to a chosen set of customers, along with the offerings, channels, operating model and technology you will need.

    After losing a few deals to a rival, the CEO of a technology solutions company turned to his leadership team to ask what was going wrong. “Our products lack key features”, sales replied. “The sales team doesn’t have the right relationships”, marketing responded. “Our offerings are too expensive”, finance explained. None of these answers seemed exact. The products were developed in the most cost effective way, had high ratings from analysts, and included new features that people raved about. So the CEO finally called his customer and bluntly asked: “Why did you give

    You’re reading a preview, subscribe to read more.

    More from ThinkSales

    ThinkSales1 min read
    Partnering To Grow Your Revenue
    SALES ORGANISATION MATURITY Businesses are on guard when it comes to spending on adhoc interventions that only result in short-term gains. We assist our customers to map the 5-Pillars of their Sales Organisation (numbered below) to our Sales Organisa
    ThinkSales5 min read
    Transient advantage Strategy Is Stuck.
    For too long the business world has been obsessed with the notion of building a sustainable competitive advantage. That idea is at the core of most strategy textbooks; it forms the basis of Warren Buffett’s investment strategy; it’s central to the su
    ThinkSales1 min read
    Managing Your Most Valuable Resource
    ‘You’re going to tell us about Time Management. Seriously? Planning our time? We’re all adults here. I think we’ve got this.’ Yes, it’s understandable to see how ‘Time Management 101’ could elicit this sort of response. And yet, in our training cours

    Related Books & Audiobooks