How To Create Compelling Content

It’s a valid question: ‘How do you create compelling content?’ What do you do to bring attention to your company, your brand, or yourself now that the social web has become so crowded? How do you stand out in a world of content shock. Here’s a framework for thinking about content creation for sales and marketing.

WHAT IS COMPELLING?

First, we have to deal with the idea of ‘compelling content,’ and this is the difficult part. Compelling to whom? Compelling how? Here’s the thing, compelling is in the eye of the beholder. If you want to be compelling, you have to know what is already compelling to your prospective clients or customers — or what should be compelling to them.

If you are going to create