Everand Logo

Welcome to Everand!

  • ThinkSales

    4 Ways for B2B Businesses to Keep Their Customers

    Mar 29, 2017 4 minutes
    BY BEVIN MAGUIRE & JANE HISCOCK
    Look for opportunities to learn more about the client’s professional interests and goals. If you know what the client hopes to accomplish, you can find ways to help them do it.

    According to Gallup, only 29% of B2B customers are engaged with the companies they do business with. Let that sink in. That means 71% of your customers are unlikely to be committed to sticking with your company or, even worse, are actively seeking to move their business elsewhere.

    This problem is not new. Too many companies ignore the voice of the customer, blast cookie-cutter emails to all the

    You’re reading a preview, subscribe to read more.

    More from ThinkSales

    ThinkSales3 min read
    Rolling the Dice on Sales Forecasting
    One of the key measures of the competency of senior sales professionals across the globe, is their ability to accurately forecast pending sales. But here’s the problem. When CSO Insights surveyed 700 sales teams worldwide, the results revealed that t
    ThinkSales2 min read
    Welcome To The Valley Of Despair
    The Valley of Despair is a common reaction to change in business. It’s the boneyard were good projects go to die. The top three things we change in business are: Process, structure and technology (sometimes all three). Adjustments may be radical over
    ThinkSales2 min read
    Operationalising Customer Retention & Growth
    IN AN ENVIRONMENT where good Customer Service should be the minimum requirement, most organisations fail to consistently match even this standard. The good news is that for those companies nimble enough to plan and operationalise a competitive advant

    Related Books & Audiobooks