Understanding Your Customer’s Story with Listening Paths

MESSAGING PIPELINES

When I was younger, I would often play ‘The Telephone Game’ with my friends. You whisper a phrase to one person, who whispers it to another, and so on until the last person in the line repeats the message out loud for all to hear.

Inevitably, the phrase would be unrecognisable from its original form. Of course, it’s all fun and games when this is played at a get-together, but what about when you are trying to assess customer experience