THE WORLD OF PATEK PHILIPP

There is a school of thought that believes premium pieces are never really owned. Instead, they are borrowed and eventually passed on from one person to another. This belief applies to items such as jewelry, precious stones, and most especially, timepieces. Because they are priceless, it is best given during important celebrations and milestones such as an eighteenth or twenty-first birthday, a graduation, wedding, a promotion, or any time you feel like gifting a loved one. For Swiss luxury watchmaker, Patek Philippe, this spirit of family, love, tradition, innovation, joie de vivre, and the passing of priceless timepieces are at its core. A testament to this is the brand’s adherence to family tradition for the last 180 years. Today, fourth-generation Stern family members who have learned the joy of watchmaking and horologie run the Geneva-based company.