Thinkerbell’s ‘Ultra Crisp’ campaign
Launching any new product comes with its own set of challenges, but when you are a beer brand launching a gluten-free, rice-based and low-carb alternative, it certainly becomes a little trickier.
Client: Lion/Hahn Agency: Thinkerbell
A five-year project launched by Hahn owner Lion, the brand set out to make a health-conscious product that would fill a gap in the market for gluten-free beer.
The challenge it
