REVOLUTION DIGITAL

A NEW ITALIAN RENAISSANCE

Late last year, Bvlgari CEO Jean-Christophe Babin hosted a forum of watch journalists in Shanghai, announcing an era of watchmaking renaissance with its latest timepieces. He noted that the brand has “an obsession to combine high watchmaking with strong design”, to “combine art and design with a focus on technology for men and women”.

In the cool climes of Geneva in January, the brand revealed just how it was going to achieve that claim this year. Out of its manufacture rolled out a series of outstanding timepieces across each pillar of the brand, each with a clear perspective of its own. The Renaissance era in history came alive with the rediscovery of classical Greek philosophy

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