Marketing

Trustworthy traits

We are living in such interesting times. Change is rapid.

The brands most popular today may not be the brands we use tomorrow. Who we thought we were last year, may not be exactly who we are next year. What we knew last month is different to what we will know next month. Beyond information, beyond technology, beyond systems and beyond products, trust is the one thing that changes everything. “It’s not a nice-to-have; it’s a must-have. Without it, every part of your organisation can fall, literally, into disrepair. With trust, all things are possible – most importantly, continuous improvement and sustainable, measurable, tangible results in the marketplace,” say Stephen R Covey and Donglas R Conant in their article ‘The connection between

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