Everand Logo

Welcome to Everand!

  • Marketing

    Meet the CX mullet

    Aug 12, 2018 3 minutes

    The mullet has been a part of the Australian cultural zeitgeist for decades, running the gamut between light-hearted ’80s nostalgia and markers of identification within communities. Mere mention of the word prompts a smile. One retail industry leader elevates its cachet even further, saying that the mullet is back in the workplace, too; not as a fashion choice, but as a metaphor for businesses that keep customer experience (CX) front and centre. “The new brand-and-business mullet should be ‘simple in the front, sophisticated in

    You’re reading a preview, subscribe to read more.

    More from Marketing

    Marketing9 min read
    The Inertia Trap
    No,” says Adam Ferrier, chief thinker at Thinkerbell, “I disagree with the premise”. Upon asking the question – ‘is marketing an inherently risky practice?’ – to marketers on both the agency and brand side, it became clear that every one had a differ
    Marketing3 min read
    Way Out
    While ‘no risk, no reward’ has become an axiom of creative thinking, the behaviours that we would normally associate with such an approach have never strongly filtered into the modern marketing mainstream. Local brands, for the most part, throughout
    Marketing4 min readPsychology
    Brain Trust
    Loyalty is only a by-product of importance, so if your brand loses importance to your customers, they’re as good as gone. Maybe not straight away, but think of them in the long term; why would they keep buying into what you offer and what will keep t

    Related Books & Audiobooks