WATERLESS BEAUTY

ONE MINUTE WE’RE going mad for vitamin C, the next we want hemp in our skincare or turn to retinol for its anti-ageing properties. Whatever product you plump for, you can pretty much guarantee water will be an ingredient.

‘The amount of water used in beauty products varies hugely, depending on formulation, but a lotion might contain anywhere from 70-80 per cent water, while a shampoo might contain up to 90 per cent,’ says