Simply You

Nature & nurture

“When I’m making a bouquet, I’m looking at it and thinking about the people receiving it and I feel like I’m helping them. It gives me goosebumps when I talk about it because I can feel it. It’s helping people. Helping them overcome,” says Diana Pan, the new owner of leading Auckland florist The Botanist.

Believing that the best bouquets come from those given the space to grow, her business model centres on support and inclusivity. “Happy florists make beautiful flowers,” she continues. “Florists are creatives and you have to treat them with

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