In the public domain
Sep 23, 2018
3 minutes
How do you go about selecting artists to fit a client brief?
It’s critical to get the brief right. This comes back to really understanding the client, who might be an individual or a team. Requirements for an artwork are often contradictory! It’s a matter of working those through. The next step is to define the role of the artwork precisely. What does it need to do? How should the artwork make
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