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The End Game

Beyoncé once famously said, “As soon as I accomplish one thing, I just set a higher goal. That’s how I’ve gotten to where I am.” It’s an admirable approach and no one could argue about how well it’s worked for her, so should we all be using this method?

Setting and achieving goals is part of every aspect of life – how we conduct our relationships, what we want to achieve at work, the way we use our spare time. Without setting objectives, life can become chaotic and feel out of our control.

There’s nothing wrong with shooting for the stars, but Beyoncé’s approach isn’t sustainable for everyone. However, setting ‘Smart’ goals is arguably one of the best methods to get to where we want to be. Some psychologists favour the ABC technique, while others prefer identifying areas of focus, rather than identifying targets.

And remember, it doesn’t have to be all about achieving big things like promotions or pay rises – perhaps your aim this year is to

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