Data-driven decision making that uses data, mind and heart
TimeXtender’s mission is to help companies to extract the maximum-possible advantage from their data resources in the minimum-possible time. Automation is the key, and their Discovery Hub data management platform is the prime tool. CEO and founder Heine Krog Iversen tells us more.
Q Good day and thank you so much for the opportunity to have this interview with you, Mr. Krog Iversen! In today’s fast-paced business environment, what do successful leaders such as yourself have at the front of their minds each and every day?
“ While data provides historical context and great insight, it should be combined with other factors, such as strategy, experience, industry trends, environmental factors, and ‘hunch’. We call this making decisions with ‘data, mind and heart’. ”
A My professional mission is to empower every person in every organisation with instant access to any type of data, at any time from any location, enabling them to achieve greater business success by making strategic business decisions for their company. Data is one of the most valuable currencies a company possesses, but only when appropriate stakeholders have access to it as needed and only if it’s truly accurate.
With that in mind, let us understand that business decisions cannot be made by data alone. While data provides historical context and great insight, it should be combined with other factors, such as strategy, experience, industry trends, environmental factors, and ‘hunch’. We call this making decisions with ‘data, mind and heart’. When you consider all of these factors combined, organisations can then, and only then, make superior business decisions to improve their company, competitiveness and, ultimately, their bottom line.
Q TimeXtender was founded in 2006 as a start-up company, and it has already been recognised as one of the fastest-growing companies in the world. Can you share with us your vision and the story of how TimeXtender started?
A This is indeed true – TimeXtender has been recognised as one of the fastest-growing private software companies in the world in various industry reports. Before launching TimeXtender, I co-founded another IT consultancy that provided business process optimisation, workflow, ERP systems, and business intelligence services. At that time, while helping companies implement business intelligence capabilities on top of their existing ERP systems, I realised that manual coding was being done for all projects. However, manual coding was very time-consuming and expensive and I came to realise
