NOW’S A GOOD TIME TO BUY

THE NORTH FACE FLIGHT FUTURELIGHT

REVIEWER: CHRIS ORD

Welcome to the future. A tomorrow happening today where your running jacket really does keep you dry by doing the two functions any wet weather jacket needs to nail to actually stop the inner squelsh: water from the sky kept out, water (and other smelly stuff) from your body purged from within, lest your jacket become a sauna. Even been in a sauna? No-one stays dry in a sauna.

So here we have what on the (north) face of it (pah-ching) is a disrupter product based on my favourite science (if I were ever to play favourites among my sciences): nano science. And we’re talking actual new patents and proprietary claims, ones that stack up could wipe the floor with the old Gore-Tex (not sure it’d actually be great at mopping, but we digress), and raise the bar to where quite possibly no other brand or jacket technology can touch them, at least until the patent runs out and other brands can snaffle the science. But first in best dressed, right? And driest dressed, it seems.

So Futurelight technology is being played out across all The North Face clothing streams – snow, mountain and active, the Flight iteration specific to active on-trail running use.

The North Face believes that the introduction of this new fabric is “a pivotal moment for our brand, for the future of the apparel industry, and for consumers who will no longer need to sacrifice comfort or air permeability for waterproof protection.” Hyperbolic enough to put you off, really. Until you actually wear the thing. And then you start sprouting the same bubble