NZBusiness+Management

Earning a social licence to operate: Implications for brand and profitability

October I flew from Auckland to the United States capital for the Global Sabre Awards, bookended by meetings with key contacts and international colleagues. Our team was proud to be judged #8 of the top 40 global PR campaigns of the past 12 months, ahead of the likes of McDonald’s, UNICEF, Anheuser-Busch and Target. It was our seventh global award for the year,

You’re reading a preview, subscribe to read more.

More from NZBusiness and Management

NZBusiness and Management1 min read
Call For Better Public Sector Performance
A new report by The New Zealand Initiative documents the grounds for concern about the public sector's performance, calling for those in charge to step up to learn from betterperforming countries. The research note, titled Public Service Bloat – The
NZBusiness and Management3 min readLeadership
Emotional Intelligence For 21st Century Leaders
Twenty-five years after psychologist and author Daniel Goleman brought the term ‘Emotional Intelligence’ (EQ) to a wide audience with his 1995 book of the same name, EQ remains an essential skill for good leadership. Simply put, EQ is the ability to
NZBusiness and Management2 min read
Playing The ‘Don't Run Out Of Money’ Game
Let's start with a thought experiment. Picture this: I've just handed you $100,000. Not in a suitcase. I just stood in front of you and physically handed you brick after brick of one-hundred-dollar notes, banded together. Cold hard cash. Stop thinkin

Related Books & Audiobooks