Everand Logo

Welcome to Everand!

  • Entrepreneur

    How to Find New Customers for an Old Product

    Having a successful product or service is a big win. But keeping it top of mind for consumers (and winning new ones) can be a challenge.
    by Adam Bornstein Mar 01, 2020 2 minutes
    Source: Federico Gastaldi
    Federico Gastaldi

    Q: I have a legacy product that my customers love. How do I keep its promotion fresh in order to drum up new excitement and new customers? — Brad, Gainesville, Fla.

    Businesses can learn a lot about relevancy from Arnold Schwarzenegger. I’ve worked closely with the bodybuilder turned actor turned governor for nearly 10 years, and I’m continually amazed by the way and have 20 million teenagers laughing. 

    You’re reading a preview, subscribe to read more.

    More from Entrepreneur

    Entrepreneur11 min read
    The Top 150 New and Emerging Franchises
    Franchising is full of decades-old brands that have proven themselves—so why would someone consider buying a franchise from a brand-new franchisor instead? There are many reasons: Although newer franchise concepts may come with higher risk, you can u
    Entrepreneur1 min read
    The Path To Millions Starts Here
    A million dollars sounds sexy. But what is it, really? For some, a dream. For others, a goal. A million in profit is a form of financial security—or at least the freedom to take some risks. A million in revenue is a marker point where business models
    Entrepreneur2 min read
    Which Fridge Would You Eat From?
    Will people buy cheap food to help save the planet? The answer is yes—and no. This was the idea behind Flashfood, an app-based marketplace that aims to divert food away from landfills, and to families in need. It collects food nearing its best-by dat

    Related Books & Audiobooks