VegNews Magazine


WHEN White Castle became the first fast-food chain to sell the Impossible Burger last April, it signaled a dramatic shift in the meals-to-go marketplace. By offering a plant-based slider that sizzles, smells, and savors like its animal-derived counterpart, White Castle is courting not just vegetarians, but mainstream burger-lovers who want their comfort food served with a side of social responsibility. Meatless, it seems, is no longer just for Mondays.

With animal agriculture one of the leading causes of climate change and environmental destruction—not to mention the suffering of animals—more consumers than ever are opting for veg-forward cuisine. A 2018 market analysis by Nielsen found that sales of vegan foods are far outpacing the growth of non-vegan foods, especially among people of color and millennials. Recent research from Mintel, meanwhile, reveals that food taste and health benefits are also primary reasons for choosing plant-based options. This could explain why

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