MAXIM Australia

PORTION DISTORTION

WHY ARE WE A NATION OF OVER-EATERS?

There are several factors at play that encourage us to overeat and research shows over time our portion sizes, particularly for discretionary or treat foods has increased. Also, as a generalisation, we are a nation that values bigger sizes when it comes to food. Just think of all those two-for-one offers and upsizing meal deals. These appear to be just too tempting with 71% of men upsizing simply because it only costs a little extra. When we compare that to other cultures that put flavour and quality over volume, and you can begin to see why we are a nation of over-eaters.

In addition, our plates, cutlery and serving spoons have all gotten bigger over the years and many stores encourage buying in bulk making some smaller options more expensive than their larger counterparts. While all these factors don’t force anyone to overeat, all together they do encourage us

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