STILL A SAVVY SCANDINAVIAN?
THE Volvo XC40 started racking up awards almost immediately after it was launched. It was named the Car of the Year by numerous prestigious publications, after which it won the European Car of the Year title.
Armed with a blank cheque from the Geely Holding Group, Volvo easily set the benchmark for small premium SUVs.
Unfortunately, a lot can happen in three years.
Competitors tend to catch up quickly these days, which means it’s much easier to fall behind.
SCANDINAVIAN STYLE
Design is a funny thing. Something styled to be as outlandish as legislation will allow, will likely be outdated before
