Artisanal Crafted Ethical Natural Wholesome Simplicity
Those of you who still think of local handmade beauty products as the stuff of craft markets and home kitchen stoves haven’t been paying attention.
Over the past several years, artisanal brands have gone from cottage industry to thriving segment of the beauty business – a feat that’s all the more impressive when you consider how crowded the market is already.
Much of it can be chalked up to the rise of clean beauty and sustainable living. Consumers are more health- and eco-conscious now, seeking out products that reflect their own values. And clean, green products are perfectly placed to cater to this need.
Hildra Gwee, who launched plant-based Oasis Skin in 2018, says the majority of her customers are females from 18 to 35 years old, who are curious about green and zero-waste beauty.
“I believe that this generation is well-connected to global trends. They’re increasingly informed about how to read cosmetic labels to
