Cook's Illustrated

Is Supermarket Olive Oil Any Good?

Faced with supermarket shelves teeming with a variety of extra-virgin olive oils, how do you decide which is the best one to buy? A good extra-virgin olive oil tastes fresh, fruity, and lively, whether its flavor is mild and buttery or grassy and peppery.

When we recently tasted premium extra-virgin olive oils, we couldn’t rank them from best to worst—they were all excellent and as unique as fingerprints. By contrast, our experience with supermarket offerings has been a mixed bag. Often, these products

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