The Sport of Polo Revolutionizes Retail

ast year, J. Michael Prince, president and CEO of USPA Global Licensing Inc., took his creative team on a field trip to the high-profile Aventura Mall in Miami. USPAGL is the exclusive worldwide licensor for U.S. Polo Assn., the official multibillion-dollar brand of the USPA. Prince went on this pilgrimage for creative inspiration, hoping to infuse new ideas into, as he recently explained from his global headquarters in West Palm Beach. “We experienced store after store with excess inventory, few customers, and unmotivated staff. We realized that few brands were actually trying to improve the overall consumer experience in their brick-and-mortar stores.”