The Language of Raising Capital
Sep 27, 2019
4 minutes
By Ross O’Brien
iStockphoto.com/MicroStockHub
Have you ever taken a tango lesson? If so, then talking about starting in an “open embrace for traveling ochos” will mean something to you. To the rest of us, it’s Greek. And just like the tango, raising capital is a dance that is built around a unique language. Speaking with investors requires an understanding of the language of investment finance and, like all forms of communication, the key to success is being a good listener.
Raising capital from investors is one of the single most difficult tasks an entrepreneur has to manage. One of the key challenges is negotiating with investors who most likely have much deeper experience
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