SALE ENDING SOON? HOW ONLINE STORES TRICK YOU INTO BUYING
Sale ending soon! Only two left! This is a hot item!
If you’ve shopped online, you’ve probably seen those messages. What you may not realize: They’re designed to make you spend more.
Online stores have adopted tricks used for years by infomercials and home shopping networks. The only difference now: online stores are trying to get you to click the buy button.
After reviewing, a study by the University of Michigan’s School of Information found that all the sites had an average of 19 features that could encourage impulse buying, such as limited-time discounts and wording that made an item seem like it was almost out of stock.
