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SALE ENDING SOON? HOW ONLINE STORES TRICK YOU INTO BUYING

Sale ending soon! Only two left! This is a hot item!

If you’ve shopped online, you’ve probably seen those messages. What you may not realize: They’re designed to make you spend more.

Online stores have adopted tricks used for years by infomercials and home shopping networks. The only difference now: online stores are trying to get you to click the buy button.

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