‘IN ITALIAN WE SAY THIS CAR IS A BOLIDE — A METEORITE, A METALLIC FIREBALL SCULPTED BY THE WIND’
Flavio Manzoni is affable and softly spoken, extremely humble despite many accolades, and a man of impeccable style. Nine years ago he was tasked with creating Ferrari’s in-house design centre and setting the company’s design direction. It was not a task for the faint of heart given Ferrari’s deep, rich racing history, the iconic models past and present, and the marque’s fanatics. Fast-forward to today and we can clearly see evidence of Manzoni’s genius. He has a clear vision and is arguably one of the most influential creative minds working today. The Rake was honoured to spend some time with the man responsible for steering Ferrari’s visual identity into the future.
You started with Ferrari as Design Director in January 2010 with a team of four people. Today you are managing a team of more than 120. Did you ever imagine it would evolve in such a way?
No, not at all. I wanted to achieve our objectives, which were many. The building of the team, the construction of the facility, new projects, the definition of the design criteria of Ferrari: there were many things that had to be
