A FAMIGLIA STORY
Why is Italy so inextricably linked with stylishness? Does it go back to the Apennine Peninsula’s role as the cradle of the Renaissance? To elite Florentine families such as the Medicis, whose appearance, identity and status were part of the same package? Or does the story begin more recently, in the post-war years, with Giovanni Battista Giorgini, the aristo-entrepreneur who, realising the potential that quality apparel exuded in Italy’s war-ravaged economy, curated designs from tailors and dressmakers such as Pucci, the Fontana sisters and Capucci — and then staged the first catwalk for foreign buyers at his home in Florence?
“Our fabric selection criteria are very strict
