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    Why Howard Schultz's 2020 Bid Is Bombing

    Schultz should consider and learn from another iconic business leader from the Pacific Northwest: New Deal–era industrialist Henry Kaiser.
    by David Kusnet Apr 05, 2019 3 minutes
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    PER_Schultz_01_1090596514_banner

    Howard Schultz and his potential presidential campaign are fizzling as fast as the ill-fated Maple Macchiato.

    With widespread ridicule of his rollout and favorability ratings in the low single digits, the former Starbucks chairman, like the failed coffeehouse concoction, is chock-full of conflicting ingredients.

    First, Schultz is offering one of the oldest propositions in politics: A superstar CEO will "run America like a business." That pitch propelled Donald Trump and offered rationales for other business leaders who have sought

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