Los Angeles Times

What you need to know about Michael Bloomberg — the latest billionaire who wants to be president

Billionaire Michael R. Bloomberg announced his run for president on Sunday and immediately demonstrated the power of his wealth by launching a massive television ad campaign that cost tens of millions of dollars.

The former New York City mayor joins a crowded field of Democrats that has been jostling for months over the direction of the party and who is best positioned to take on President Trump next year. He has already been attacked by his rivals over his wealth and has fended off accusations that he is trying to buy the election. Bloomberg's affluence is the primary reason his candidacy is getting the attention it is.

Here's a look at the man, the money and the message:

WHO IS

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