SIZING UP THE 2019 HOLIDAY SHOPPING SEASON FOR RETAILERS
With two weeks until the official start of the holiday shopping season, the nation’s retailers are gearing up for what should be another brutally competitive shopping period.
The good news? Many retail CEOs say the U.S. consumer is financially healthy given the economy remains strong and the unemployment rate is near a 50-year low.
But keeping up with shoppers’ behavior has been challenging for retailers, whether it’s the yearslong shift to shopping online or the more recent desire to rent
