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    Feminism is now used to sell almost everything - even breast implants | Yomi Adegoke

    Body positivity, inclusivity and empowerment have been co-opted by the beauty and clothing industry to flog us yet more unnecessary products
    by Yomi Adegoke Nov 13, 2019 2 minutes
    The world according to MYA: the cosmetic surgery company has had previous ad campaigns banned. Photograph: Youtube/MYA Cosmetic Surgery

    Since feminism and body positivity has been appropriated by big brandsto sell us more stuff, we have seen the “Dovification” of beauty and clothing campaigns. It is a trend that has led to a spike in what I am going to calloxymoronic advertising: companies boasting of , and empowering lingerie. The recent MYA cosmetic surgery advert is the logical outcome of this shift toward shoppable feminism.

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