From doughnut candy corn to zombie Skittles, candymakers try to tickle trick-or-treaters with twists on classics
CHICAGO - Consumers are increasingly opting for foods that brand themselves as healthy alternatives, but there is little evidence wellness concerns are disrupting the candy-gobbling traditions of Halloween.
Candy manufacturers are doubling down on the classics, as they have for years, with seasonal twists and variety bags that urge prolific consumption of sweets.
Chicago-based Ferrara Candy, whose Brach's brand makes 83% of the candy corn purchased for Halloween, this year introduced doughnut-flavored Donut Shoppe candy corn at Dollar Tree stores; fruity mermaid-themed candy corn in shapes like sea shells and starfish at Kroger; and pumpkin pie-flavored candy corn at Walgreens.
Mars Wrigley Confectionary, whose global headquarters are in Chicago, turned its
