Newsweek

The Art of Noticing: Cracking the Code to Entrepreneurial Success

PER_Art of Noticing_01_USE AS BANNER
PER_Art of Noticing_01_USE AS BANNER Source: Illustration by Alex Fine

For many folks, coming up with an idea for a great business—or just any sort of idea for that matter—is a mystery. But for Rob Walker, the author of the new book The Art of Noticing, the key to creativity starts with making simple observations. The founder of the office supply chain, Staples, for instance, launched a multibillion dollar business after noticing he couldn't buy a typewriter ribbon—remember those?—on a Sunday. The founders of Uber and Lyft hit the jackpot on ride sharing because we couldn't find a cab when we needed one. They noticed that. The following is advice from Walker's book. Maybe it will help you crack the code. Or at least help you find a little peace in your frantic day-to-day.

You likely don't need to

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