Newsweek

How One Company is Making Blue Jeans 'Green'

Tinctorium's new process makes indigo dye without toxic chemicals, producing more natural dyes for clothing.
Making Blue Jeans “Green” Tinctorium’s new process makes indigo dye without toxic chemicals.
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In celebration of the 50th anniversary of NASA astronauts landing on the moon, Newsweek is spotlighting pioneers in science and technology, highlighting their very own moonshots and how they hope to change the world.

Female led start-up Tinctorium is making denim a more sustainable business. Co-founders Michelle Zhu and Tammy Hsu have patented a biotechnology to create "green jeans." Instead of using toxic chemicals like petroleum and cyanide, Tinctorium turns sugar

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