Business Today

Conscience Keepers

The new age traveller is going for sustainable luxury and experiences

There has been a shift in the meaning of luxury. A couple of decades ago, a luxury travel experience was defined by airport shuttles in Jaguar XL, piles of fluffy snow white towels, butler on call and a high pressure massage shower with colour therapy. This has changed. Travel companies, hotel booking websites and independent itinerary designers are all reporting a distinct shift towards sustainable trends.

"In the last ten years, an increasing number of luxury travellers have shown growing awareness about the implication

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