Entrepreneur

CBD Is a Crowded Industry. Here's How One Brand Learned to Stand Out.

Instead of pushing a product, Feals focuses on its customers' pain points.
Source: Courtesy of Feals
Courtesy of Feals

In an industry as crowded as , how can any startup stand out? It’s a question everyone in the space must answer, as a tsunami of CBD-infused products flood onto store shelves nationwide. So when the cofounders of entered this space, they cooked up a plan to make themselves different. They’d do some customer acquisition and then

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