Reign of ¡Tierra!
When Marco Lavazza, Vice Chairman of the Lavazza Group, touched down in Melbourne in January for the 2019 Australian Open, it was not just to celebrate Lavazza’s third year of partnering with the tennis grand slam. The roaster had decided that the competition was the perfect platform to launch a first for the company: coffee roasted outside of Italy.
Three locally roasted coffees were on offer at the event, the single-origin Kafa Forest Coffee, and two new Rainforest Alliance-certified blends belonging to the Lavazza ¡Tierra! range – ¡Tierra! Brazil and ¡Tierra! Colombia.
While the rest of the world’s ¡Tierra! is roasted in Italy, Cristiano Portis, Asia and Pacific Coffee Research and Development Manager and Licensed Q Grader for Lavazza, says ¡Tierra! is
