I am obsessed with colourful jewellery
From colour and fusion to bespoke detailing, Poonam Soni talks about five obsessions that have shaped her design aesthetic.
by India Today Spice
May 31, 2018
3 minutes
By Poonam Soni, Jewellery Designer
Three decades ago, when I started designing jewellery, the industry was constrained by convention and dominated by fixed ideologies leaving tremendous scope for experimentation because of exquisite craftsmanship, availability of raw materials and strong heritage. I broke the conventional mindset and flirted with setting semi precious in precious metals like gold, which was then, unthinkable. I used malachites, leather and shells in fine jewelry that came to define fusion jewels. Jewellery itself is an obsession with
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