NPR

Now, There Is Zero Proof That Alcohol Is What Makes A Great Cocktail

Millennials are drinking less, spurring beverage companies to create alternatives to traditional cocktails — using herbs, spices, citrus and veggies to craft unique flavors for nonalcoholic drinks.
Seedlip, a distilled nonalcoholic spirit, was created when Ben Branson came across a 17th-century book that contained nonalcoholic remedies for a variety of maladies — from epilepsy to kidney stones. Source: Kevork Djansezian

Martini glasses emblazoned with the words "Mommy Juice." Hundreds of people lined up in the bitter cold for a Christmas-themed bar. Cocktails, including one at $8,500 a pop, made with vintage liqueurs.

It may seem like we're living in the golden age of cocktails — yet 30 percent of Americans don't indulge at all, while another 30 percent have only two alcoholic drinks per week.

Millennials — who drive so many trends these days — are actually . And while some companies might view that as a problem, many beverage entrepreneurs see it as an

Stai leggendo un'anteprima, registrati per continuare a leggere.

Altro da NPR

NPR3 min lettiAmerican Government
Far Fewer Young Migrants Are In Border Patrol Custody, DHS Secretary Says
Homeland Security Secretary Alejandro Mayorkas told lawmakers that unaccompanied minors are moving more quickly out of custody and into facilities run by the Department of Health and Human Services.
NPR4 min lettiMedical
What Is 'Black Fungus'? And Why Is It Spreading Among India's COVID Patients?
Doctors say India's battle with COVID-19 has led to an unprecedented rise in mucormycosis, a rare but dangerous fungal infection that preys on people with weakened immune systems.
NPR2 min letti
FAA OKs Fix For Electrical Issue That Grounded Some Boeing 737 Max Jets
The issue temporarily took more than 100 newly built 737 Max planes out of service last month, but is unrelated to the flight control system problem blamed for two fatal crashes.