Shampoo And Ice Cream In A Metal Can? Meet 'Loop,' A New Way To Cut Down On Plastic Waste

Loop, in partnership with large consumer brands, will offer reusable containers for some 300 household products.

A new shopping platform called Loop — brought to life by Tom Szaky, the CEO of recycling firm TerraCycle — plans to offer reusable containers for some 300 household products in partnership with some of the world’s largest consumer brands.

“The general idea with Loop is that instead of the consumer owning their packages at the end when they’re empty, it’s always owned by the manufacturer. Instead of it going to waste or recycling, we simply pick it back up from the consumer, clean it and around it goes again — sort of like the way‘s Jeremy Hobson.

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