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Unlimited potential

John Russell Storey is the Marketing Manager of Trade at Cofi-Com.

When people ask: “How was your origin trip?” I struggle to find the right words to capture everything and do the country justice.

However, if I had to summarise Uganda in just one word, it would be “industriousness”. Kampala, the country’s capital and largest city, buzzes with insane motorcycle taxis that operate on adrenaline and blind luck. Main roads are lined on both sides by a myriad of small businesses selling everything from luscious fruits to massive bedsteads and intricate wooden coffins. In some areas it’s a contrast between sophisticated restaurants and people living in corrugated iron shacks tens of metres away. Outside the cities and towns, the pace is slower but it felt like everyone was doing something or going somewhere.

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