The Christian Science Monitor

Beneath the bowl game glamour

The sponsor names attached to college football’s holiday bowl games have long been a source of amusement. This year’s batch includes the Bad Boy Mowers Gasparilla Bowl, the Famous Idaho Potato Bowl, and the Cheez-It Bowl. The Makers Wanted Bahamas Bowl may raise the most puzzled eyebrows: It promotes an industrial park in Elk Grove Village, a Chicago suburb.

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