Commentary: Does it hurt you if your face is tracked by technology?

Would you care if a store used facial recognition to track you as you shopped? If it could link your face to your credit card and know not just what you bought, but also what you looked at? That you lingered around the baby section or the power tools?

Data I've gathered on consumer sentiment suggests that many people do mind being tracked through their biometrics. In one study I conducted, 77 percent of people